Here’s an update of sketches i made for my product! I tried to think of what elements i wanted to include, what kind of fonts I wanted,the colour scheme and what kind of brand I’m trying to sell.
- Logo/Ident has to be animated in After Effects
- Green, yellow Red(inspired by gummy candies)
- Simple rounded,childish looking font
- Fluid and stretchy animation
I am still thinking about how to animate the ident and whether i should include a mascot, that could either represent the product or audience. Perhaps do i show a little boy hugging himself using the gloves?
Much to think about, Id definitely want to feature the gloves themselves and I might want to work with Vectors from Illustrator and animate on After Effects
I found this video while i was looking for some inspiration and i would love to try out this technique!
Nur's Art Process Blog 
2 replies on “Product Logo”
Hi Nur! I love all your reference and styles! Your logo now is giving me a lot of 90’s cartoon shows like “Ed, Edd n Eddy” hahaha. Maybe for your Ident, you can combine both your design in way where you can start with the hands stretching to morph into the the circle shape like its hugging the words to form your logo, just a suggestion. The mascot idea would be cool if you decided to go with it too! 🙂
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Thank you so much for your suggestion Brendon! Yeah I’ll try and explore more and see what i can do (*´︶`*)
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